The client
Brand My Beer provides custom-printed Guinness pints, offering personalized branding and bespoke designs for weddings, private events, and corporate clients.
The Approach
We developed a content strategy to build a comprehensive asset library highlighting the precision and quality of the customization process. This included professional product photography and close-up video content showcasing the durability and aesthetic of the prints. By documenting the backend process and production timelines, we minimized customer uncertainty and established a consistent, professional brand identity
The Challenge
As a specialized service, Brand My Beer lacked a high-quality visual portfolio that effectively demonstrated the detail and premium finish of the custom printing. Without a strong library of assets, the brand struggled to communicate its value proposition online, resulting in inconsistent messaging and missed opportunities in the corporate and gifting sectors.
The Result
The new asset library enabled a more professional social media presence, leading to an increase in inbound inquiries for corporate partnerships and a higher conversion rate. The consistent visual style successfully established Brand My Beer as a premium provider of customised Guinness merchandise.